About dib Motion

Who

dib Motion is an extension of the highly successful marketing agency, dib Creative. Its Principal, Randy Peterson, brings over a decade of TV expertise to a new philosophy in production – stop making advertisements and start creating content. Randy’s background in programming for television networks in the southeast, solidifies the team’s ability to focus on the creation of engaging content. The goal is to create branded entertainment that could stand side by side with any of the products found on cable television today.

Why

Why is it important to create content versus advertising? The DVR nearly killed traditional TV advertising…and the Internet is practically one HUGE DVR. In today’s media landscape, a brand has to ask, “Why would someone seek out one of my ads? Why would someone want to be pitched my product?” When your advertisements create a value – whether that of entertainment or information – it flips the funnel and your ad has now become the programming.

How

Our team helps you look at your motion media needs in a content vision versus a sales vision. We will help tell your story in a way to have customers coming back week after week to learn more. We will position your brand on the Web and on TV to showcase more than a product’s spec, but the value that product provides to their users. We can help you turn your marketing program into a fully sustainable business model.